Review Summary
Silk Oil of Morocco is the premier Australian Argan oil haircare brand — ethically sourced, cold-pressed Moroccan Argan oil infused into shampoos, masks, and serums for visibly transformed hair.
About This Product
2014
Melbourne, Victoria, Australia
Renata & Michael Wyllie
Detailed Review
Silk Oil of Morocco has navigated a tricky market position with considerable skill. The Argan oil haircare category is crowded with brands that use trace quantities of oil as a marketing hook while building formulations primarily around cheaper conditioning agents. Silk Oil of Morocco builds their products the other way around — Argan oil concentration is primary, the supporting formula is secondary.
The sulfate-free, paraben-free positioning is not just a trend label here — it reflects a genuine understanding of what damages color-treated and thermally styled hair over time. Users who switch to Silk Oil of Morocco from conventional salon brands consistently report a transition period of 2–3 weeks followed by a sustained improvement in hair condition.
The scent profile of the products is a meaningful differentiator — the fragrance is genuinely luxurious and long-lasting, contributing to the premium salon experience the brand aims to deliver.
Current Developments (2025–2026)
Silk Oil of Morocco is launching a salon professional line in 2026 with larger format sizes and enhanced formulations for intensive treatment programs. International expansion into Southeast Asian and Middle Eastern markets is underway, with existing positive reception from hair professionals in those markets. A new scalp care range addressing scalp health as the foundation of hair health is in development, broadening the brand's coverage of the haircare routine.
Strengths
- Certified organic Argan oil sourced ethically — the key ingredient is genuine and present in meaningful quantities
- Sulfate-free formulations are noticeably gentler on color-treated and chemically processed hair
- Results are visible and lasting — hair is measurably more manageable and shinier after 2–3 weeks
- Luxurious scent that elevates the shower experience without being overpowering
Areas for Improvement
- Premium price per bottle compared to drug-store Argan oil alternatives
- Range is wide and can be overwhelming to navigate without brand guidance on which product to start with
- Primarily available direct-to-consumer in Australia with limited international retail presence
Verdict
Silk Oil of Morocco is an excellent choice for anyone needing a powerful tool in the Smart Life category. Founded in 2014 by Renata & Michael Wyllie, this product has undergone years of development and continuous improvement. With a rating of 9.2/10, it ranks among the best in its segment. We encourage you to try the free version before deciding to upgrade.
